Thursday, October 31, 2019

Module one discussion board Essay Example | Topics and Well Written Essays - 250 words

Module one discussion board - Essay Example The research design and field work must be conducted properly so as to address the problems accurately. Hence, enforcing strict code of ethics becomes very important part of market research (Hunt and Vitell,1986). The companies can enforce ethics in market research by getting feedback directly from the participants and double check their responses to check the authenticity of data that is to be analyzed. Special precaution must be adhered so as not to influence respondents’ responses. The manipulated responses generate misleading results that could jeopardize the actions of the clients in addressing their problems (Sales and Folkman, 2000; Sparks and Hunt, 1998). The personal interview schedule is most susceptible to crossing ethical boundaries. The covert and overt dimension of the research is major element that blurs the distinction between the subjects’ right to privacy and the public’s right to know. As such mutual trust needs to be developed to elicit right responses which would accurately reflect respondents’ views. Stringent punishment must be enforced when trust is violated between respondents and researcher or between researcher and

Monday, October 28, 2019

Isolation in Hardys poems Nobody Comes and The Darkling Thrush Essay Example for Free

Isolation in Hardys poems Nobody Comes and The Darkling Thrush Essay In the poems â€Å"The Darkling Thrush† [‘TDT’] and â€Å"Nobody Comes† [‘NC’], Hardy presents two similar images of isolation. In both poems, the personae are isolated from human company, whilst Hardy explores this using imagery of ghosts and the supernatural in both also. However, individually there are differences in tone; although NC ends upon as dire a note as it begins, Hardy engineers an optimistic outlook in TDT and suggests that the persona’s isolation may not Hardy ensures that the persona of ‘TDT’ is isolated from any other human presence or, until the poem’s third stanza, any living organism. Whilst leaning against â€Å"a coppice gate†, he notes that â€Å"all mankind had sought their household fires†. Although this is an indication of the low temperature, it is noticeable that the rest of humanity are seeking light in an otherwise dark environment; reciprocally, the persona is deprived of both warmth and living company. To further this point, Hardy personifies non-human entities, such as frost and winter – â€Å"Winter’s dregs†, for example. In this way, Hardy makes the reader personal not with living creatures but with inanimate entities, isolating the animate persona even more. Indeed, Hardy makes such a division more striking by picturing the persona’s surroundings as very extreme. Surrounded by deathly imagery, the persona imagines the landscape as â€Å"the Century’s corpse/ His crypt the canopy,/ The wind his death lament†. Even Hardy’s animate entities seem ghostly; â€Å"Frost was spectre-gray† and â€Å"mankind haunted nigh†. Such is the state of decay that even â€Å"the ancient pulse of germ and birth was shrunken† – the regenerative power of life has itself died, leaving the persona as the sole animate existence. A similar loneliness can be seen in ‘NC’, especially towards the end of the poem. In the aftermath of the car passing, the persona observes, â€Å"mute by the gate†, that he â€Å"stand[s] again alone.† The sudden silence and soft, finite ‘t’ sound of â€Å"mute† – in contrast to the onomatopoeic â€Å"whangs† – amplifies the persona’s loneliness; as does the empty assonance in the repeated ‘a’ sound, in â€Å"alone† and â€Å"again†. Equally, the present tense verb â€Å"stands† and â€Å"again† emphasizes that this is an ongoing and repeated state of isolation. However, the persona in ‘Nobody Comes’ is not simply isolated in terms of being physically alone or the sole living creature – he is also isolated from modernity. Hardy again uses ‘supernatural’ imagery to explore this. The persona notes that â€Å"The telegraph wire intones like a spectral lyre/ Swept by a spectral hand†. Rather than see the telegraph wire as a means of communication, the persona rejects it in presenting an image of disassociation; the vagueness of the verb â€Å"intones† summons an image of faceless voices. He also creates negative supernatural connotations; there is an innate ghostliness about the archaic lyre – juxtaposed to contrast with the innate modernity of the telegraph wire – which is reinforced by the wraithlike â€Å"spectral†. Hardy repeats this for emphasis in â€Å"spectral hand†. In this phrase, he also creates an incongruity between the concrete verb â€Å"swept† and noun â€Å"hand† and the abstract concept of â€Å"ghostliness† – the ‘hand’ does not exist. Its invisible presence and visible effects are unnerving, making the modern telegraph wire an unpleasant image. The persona’s rejection of modernity can be seen also in the depiction of â€Å"a car com[ing] up†. Having shone its aggressive lamps at â€Å"full glare† – which Hardy emphasizes by placing at the end of the line –the persona states that â€Å"it has nothing to do with me†. This maxim, in being so blunt, is very powerful. It operates to present a rift between the persona and the modern world and, given the unusually colloquial verb â€Å"whangs†, it indicates that the car is viewed as a callous representation of modern life from which the persona wishes to isolate himself. It leaves â€Å"leaving a blacker air†, which may indicate either a corruption of nature (in terms of polluting the otherwise fresh air) or a darkening in the persona’s emotions. Indeed, the poem concludes with the same negativity, with the word â€Å"nobody† in both the title and the last line. The persona is left â€Å"again alone† and isolated, prompting a large amount of sympathy from the reader. By contrast, ‘TDT’ concludes with a hopeful note. At the appearance of the thrush, in the third stanza, the reader notes that the bird is similarly isolated and surrounded by death. In truth, the reader’s initial reaction to the â€Å"aged frail, gaunt and small† thrush is to question whether the creature will survive the bleak conditions. There is a sense of desperation present â€Å"fling[ing its] soul/ Upon the growing gloom.† However, the persona notices â€Å"some blessed Hope† in the bird’s â€Å"happy good-night air†. Although â€Å"unaware† of why this may be – such â€Å"joy illimited† is unintelligible to the persona – this leads the poem to end in an optimistic fashion. Although both the persona and the thrush remain isolated from any other company (the persona fails to deeply associate with the bird) and the anxiety about the future lingers, Hardy does much to suggest that such deep rooted â€Å"fervourlessness† may change in TDT’s persona, as opposed to the ongoing isolation present in NC.

Saturday, October 26, 2019

Marketing Analysis Of First In Show Pet Foods

Marketing Analysis Of First In Show Pet Foods However, to start any new business venture, several factors have to be considered. The management is therefore presented with the task of formulating the best approach inclusive of objectives, constraints, available resources, monetary budgets, period, operation market areas and nature of competition amongst many others. For First in Show Pet Foods, Inc it was not an exception hence the attempts by the executives in formulating the best approach to undertake in venturing in the now desirable new market. The marketing firm representatives would provide a detailed proposal to the companys executives for analysis and possible formulation of the strategies towards the start of business in the particular market of retail dog foods. Further, the information from the food brokers was to be considered in structuring the appropriate approaches, policies and strategies for the new business activity. 2. Situation analysis The companys main goal is in 2009 and at Boston market area to effectively introduce and promote the Show Circuit dog food sale. The availability of this Show Circuit dog foods considered to be among the costliest would be through supermarkets. The quality of Show Circuit is finest and prepared as a full balanced dog food to be stored in refrigerators. It has for years, received positive recommendations from many professional owners of show-dogs. However, Show Circuit is publicly unknown by many and essentially considered as a new product despite such a vast history. An advantage that can be capitalized by the company is the fact that, at supermarkets frozen food section, only the Show Circuit dog food will be rightly available for customers. The successful marketing of Show Circuit requires the initial accomplishment of two important objectives. First, public awareness should be achieved in relation to the high-quality component of the Show Circuit dog food, the packaging designs an d the dog foods brand name. Secondly, at the supermarkets, dog owners should be directed towards the frozen food section when making dog food purchases. The environment under which the business for dog food is done seems not fully exploited. The tapping of the dog food industry is far from full potential yet because of the fact that prepared dog food is regularly fed to less than half the number of dogs owned in the United States. Based on manufactures prices, a total of $ 10 billion from the sale of dog food will be made in 2009. The analysis of four trends helps justify that such optimism in dog food industry is indeed well founded. First, the increase in dog ownership has consequently created benefits at the dog food industry. The owned-dog population in the U.S is approximately about 65 million. This steady growth in numbers is expected to continue, as more people require protection and the increased desire for companionship from dog owners. Secondly, another positive trend has been the increased investment on human companions by pet owners. On many settings, owners consider and treat pets as family members in possession of human qualities. For instance, according to research, a dog owner usually identifies himself/herself with the pet as well as assigning human characteristics such as needs, feelings, language and thoughts. A big number of dog owners, about 75% not surprisingly offer their animal companio ns the feelings of Mom and Dad. In addition, about 95% of dog owners would hug their pet on daily basis. Therefore, not surprisingly that annual veterinarian fees, accessories, clothing, dog toys, dog medication and furniture spend by dog owners are more than $ 20 billion. Thirdly, a positive trend has been the growth in dog food industry such that there is now the production of dog foods classified as premium and super premium. Such dog foods are of higher quality and are therefore higher priced. The increased rate of dog ownership together with this type of dog foods has spurred the growth in sales made from dog foods. Fourthly, a growing trend involves dog owners increasingly making claims for the introduction of a new product in the dog food industry. Such new dog food product should be enriched in vitamins and minerals, all natural and with no preservatives or additives. The table (1) below represents claims for the introduction of new dog food product for the period 2006- 2007 and 2007- 2008. Claim Claim frequency (2006- 2007) Claim frequency (2007- 2008) % change No additives/ No preservatives 95 146 53.7 Vitamin/ mineral enriched 94 144 53.2 All-natural 107 138 29.0 The distribution channel to be chosen is that of supermarkets. The distribution of all dog food in Boston market and the rest of United States at manufactures prices through the supermarkets accounts for about 36%. Other channels may include independent pet stores, mass merchandisers, farm/feed stores, pet superstores and veterinarians. The Boston market environment seems to be the ideal area to launch a new dog food product. The population at Boston area is estimated to be 1.2% of total U.S population. Because of the strong correlation between human population and dog population, the dog population at Boston area is also about 1.2%. In addition, the national expenditure of the Boston population is approximately average to expenditures on pet products. The analysis of the situation affecting the First in Show Pet Foods, Inc executives must take into account critical aspect of competition. The United States dog food industry approximately has about 350 dog food types and 50 manufactur es of dog food products. In the year 2008, five major companies made about 75% of sales of all the U.S dog food products. These companies were the Master foods USA, Hills Pet Nutrition, Del Monte Foods Inc, Nestle Purina Pet Care and the Iams Inc. Considerable percentage of the sales did accrue from supermarket dog food sales. This presents a huge concern for the Executives of First in Show Pet Foods, Inc since they intend to sell their new dog food product through the supermarket distribution channel. The marketing strategy for the introduction of Show Circuit in the dog food industry should indeed be well planned. The forms of advertising as well as the spending by competitors on advertising require major considerations. 3. SWOT analysis 3.1 Strengths First In Show Pet Foods, Inc has been supplying Show Circuit exclusively in the U.S to the show-dog kennels hence the improvement of dogs coats. Because of the products quality, the company is intends to supply this product in retail market to cater for normal dogs. Show Circuit is a dog food of high premium with ingredients of cereals and fresh meats and also being additives/ preservatives free. Such unique food components could remarkably improve the dogs coats, making a normal dog beautiful and healthy. Professional dog owners have recommended and used this food product for years in addition to being proven as the dog food of finest quality. Dog owners who largely consider issues of beauty and health for their dogs will be definite customers of Show Circuit. This dog food product will be the first available in the U.S market of the type of organic dog food. The product will be frozen packaged hence the fresh and uncooked meat will not spoil. This presents an advantage for the comp any because after the introduction of the product into the market, the frozen section of the supermarkets will only have this dog food product. 3.2 Weaknesses Show Circuit will be a new product name being introduced into the market. Further, the products premium quality makes its price quite high in comparison to other available dog food products. Because of this problem, the company has to create brand awareness in the market through aggressive communication in an attempt to compete with other brand names already known to dog owners. Besides that, the frozen packaging form presents difficulties to the company with regard to product placement and distribution. The supermarket is the only distributor available because of the freezing space although this space is prioritized for human food rather than frozen food. 3.3 Opportunities The company has an opportunity in the U.S market to tap its vast potential as represented by the annual growth of sales (64%) of organic dog foods. The willingness of consumers who own dogs to pay premium prices for dog food products is expected to rise. About 65 million people in the U.S own dogs and the number is expected to increase as more desire to own animal companions. The Boston market area presents a good potential for this business with a population of 1.2% of total U.S population. Expenditures by Boston residents on pet products are approximately averages national expenditure. The Boston supermarkets have no other pet products of the type of complete frozen dog foods hence the chance that, Show Circuit will be the first dog food available in frozen-food section of the supermarkets. 3.4 Threats Besides the benefits that the product offers, this company will face competition from other companies providing the market with dog foods. The company will struggle to outcompete established companies such as Nestle, Mars Inc, Delmonte Foods Inc. as well as Procter Gamble. In addition, difficulties are expected to arise in convincing distributors (supermarkets) to provide in their stores freezer space. Majority of these supermarkets have limited freezer spaces where such frozen products are to be kept. The distributors will also have problems as it is a long process when making available the thawing time for frozen food. To deal with this, a 7% commission is to be offered based on the proposed price to retailers. 4. The problem/Decision statement With the market situation analyzed in terms of the dog food industrys environment, competition and opportunities, the executives should make decisions based on objectives, alternative strategies and the organizations strengths and weaknesses. The introduction of new dog food product into the market is faced with problems and challenges. A sound decision needs to be made if such business activity venture proves successful in the future. The executives of this company have to deal with problems such as, adequate market segmentation, specific market target, distribution channel, Show Circuit sale price, advertising models and most important the return on sales percentage. Such decisions in any business set up need a well-constituted problem-solving model that balances total variable costs with revenues. For First in Show Pet Foods Inc, the introduction of Show Circuit dog food at dog food industry requires well-calculated strategies. The supermarkets have already other brands of dog foo d products such as the treats, canned and dry. To achieve substantial brand shares at the supermarket channels, consumers have to be educated on the new Show Circuit with regard to brand, price, packaging and ingredients. 5. Presentation of alternatives There exists a possibility that at supermarkets, the frozen dog food will be subjected to varied objections with regard to freezer space and thawing time requirements. An alternative to overcoming such anticipated objections would be suggestions for fast thawing, the longest time to keep the food in the refrigerators and the thawing time indicated on the packaging container. The use of microwaves should also be suggested as a possibility for consumers who purchase such frozen dog food from the supermarkets. The pricing aspect of this new dog food product is very important considering the general price sensitivity of dog owners. In addition, the dog owners are more concerned with the welfare and health of their pets. A premium price may be good for Show Circuit considering its quality and the retail prices of other frozen dog foods sold in supermarkets. There are opportunities that can be seized up with the introduction of Show Circuit in frozen dog food market. Boston supermarkets pr esent a huge market potential with regard to the sale of frozen dog foods. In addition, there is a trend that organic dog foods are increasingly becoming popular in the dog food market with consumers willing to acquire such foods at premium prices. The company can capitalize on this opportunity in an attempt to acquire substantial market share. Another very crucial alternative is the opportunity to constitute the groundwork through which to rollout Show Circuit dog food into the national market. 6. Analysis of Action Plan The introduction of this new dog food product requires implementation of very creative strategies. Show Circuit will be positioned in the market as the truly dog food available at reasonable price. The advertising strategies will target both married and unmarried consumers occupying the age bracket of 21 to 54 years. Such target market group should also have a household income of higher than $ 25,000. The reason as to why such target market is selected is the trend that, married couples and single adults with or without roommate households or children treat their dogs as family companions. The advertising strategies through various campaigns will adequately justify the Show Circuit dog food as a unique product. The advertising campaigns will incorporate a variety of concepts in an attempt to create customers attention on the dog food identification. The packaging container will have an introductory coupon displayed prominently to emphasize on the quality the Show Circuit dog food has . Sections such as the television, sports, society and dining will carry out ads considered for special interests. Based on the unique qualities the product posses, they warrant media placement that is varied and intense. In covering a wider audience, the advertising campaigns will cover locations beyond the Boston market geographical area. The sales packets are designed to provide information in the most persuasive manner. Such information include, the acceptance of the dog food by chain stores, the manufacturers retail price, quantity discount schedule, market potential, promotional schedule, user endorsements and order information. In advertising, different types of media will use different creative strategies. For instance, the positioning of the product relative to its competitors is through the print media. The product is compared with other categories of dog food such as the dry and canned products. On the other hand, television adverts will emphasize on the products location in the supermarket hence minimizing problems when looking out for the product. It is evident that dog food industry receives heavy advertising and therefore the company must follow suit. In order to remain competitive in this industry, the First in Show Inc should carry out intensive advertising. The developed media advertising strategies aim to achieve the following objectives: Awareness creation of the new brand Attainment of distribution through supermarket channels Coupon redemption to motivate trial Motivation of trial by the emotional impacts created by the television 7. Recommendation The introduction of Show Circuit as a new dog food product is quite viable for this company considering the environment, nature of competition and the potential opportunities available. By employing, the strategies proposed in line with the organizations objectives, this new business venture would be a success. The organizations strengths that outweigh the weaknesses place it well to compete with other companies in exploiting the vast potential at Boston market and beyond. With the dog ownership industry expected to expand so does the expected return in sales of dog foods. The launch of the business activity in Boston market will involve incremental costs of about $ 30,000. The program budget inclusive of advertising expenses and slotting fee will range between $ 500,000 and $ 700,000 as shown in the table (2) below. Item Budget Levels Budget Levels Television $359,000 $529,000 Newspapers/magazine $100,500 $130,500 Collateral (sales pack) $9,750 $9,750 Miscellaneous $5,250 $5,250 Agency fees $25,500 $25,500 Total $500,000 $700,000 The expenditure is reasonable since countrywide media promotion for established brands cost $ 7 million to $8 million. A high initial expenditure for a new product is essential and the company will use savings to cater for the expenses.

Thursday, October 24, 2019

Considering Mahayana Buddhism for Process Philosophy Essay -- Philosop

Considering Mahayana Buddhism for Process Philosophy "Religious suffering is, at one and the same time, the expression of real suffering and a protest against real suffering. Religion is the sigh of the oppressed creature, the heart of a heartless world, and the soul of soulless conditions. It is the opium of the people." Karl Marx (1844) "Science frees us in many ways†¦ from the bodily terror which the savage feels. But she replaces that, in the minds of many, by a moral terror which is far more overwhelming". Charles Kingsley (1866) Classical sociological theory teaches that all social phenomena—be it intangible, like an idea or a belief; or tangible, like institutions or a nation’s rights engraved into a written constitution—are interrelated to some extent. Two domains of social life that exert a particularly strong influence on the lives of individuals are science and religion. As dominant forces, both have, throughout history, conflicted with each other in fascinating ways. This paper will consider how the two might be integrated into a single mode of thought. My broad aim is to demonstrate how Mahayana Buddhism can be used to satisfy the primary goal of process philosophy, which combines the otherwise conflicting spheres of science and religious life: "the integration of moral, aesthetic, and religious intuitions with the most general doctrines of the sciences into a self-consistent worldview." (I heretofore refer to this as a "single worldview.") Doing so will first require an examinati on of the core tenets of Buddhism and the debunking of a popular misconception of the faith—the idea that Buddhism is an atheistic tradition. Next, I will consider how the tenets of Buddhism—chief among them, the idea of "emptines... ...and. Varieties of Postmodern Theology. (Albany: State University of New York Press, 1989.) Marx, Karl. "Selections from Contribution to the Critique of Hegel’s Philosophy of Right." February 1844. Available online at: http://www3.baylor.edu/~Scott_Moore/texts/Marx_Opium.html. Polkinghorne, John. Science and Theology: An Introduction. (Minneapolis: Fortress, 1998. Powers, John. Introduction to Tibetan Buddhism. (Ithaca: Snow Lion, 1995.) Raymo, Chet. Skeptics and True Believers: The Exhilarating Connection Between Science and Religion. (New York: Walker and Co., 1988.) Rinpoche, Dilgo Khyentse. The Excellent Path to Enlightenment: Oral Teachings on the Root Text of Jamyang Khyentse Wangpo. Trans. The Padmakara Group. (Ithaca: Snow Lion, 1996.) Wuthnow, Robert. "Sociology of Religion." In Handbook of Sociology. Ed. Neil Smelser. (London: Sage, 1988.)

Wednesday, October 23, 2019

Ordering System Essay

Introduction In recent years, technology is evolving rapidly. The use of computers is mostly needed for business day-to-day operations, evidently in most institutions like grocery stores. Grocery stores are familiar to most people and located throughout the country, although their sizes and range of goods and services often vary. Stores in the grocery store industry primarily sell a range of food items, but may also sell some nonfood goods. Most grocery store employees work in a clean, well-lighted, and climate-controlled environment. However, work at times can become hectic, and dealing with customers can be stressful with the use of manual process. In this study, we want to develop a new system for Jewel and Nickel Grocery Store Order System that will help them to minimize the time in taking the orders of their costumers, minimize the time in computing the total amount of each transactions, and to lessen the errors and problems in taking the costumers order for more efficient and time effective process. JEWEL AND NICKEL GROCERY STORE starts in 1990 with a capital of one thousand pesos only. The owner starts their grocery store on their own. The name of the store comes from the owner`s siblings Jewel their son and Nickel their daughter. Jewel and Nickel Store is located at PritilBinangonan Rizal and they are open at eight in the morning until six in the evening. After 22 years of selling quality goods, their store is now much bigger and now they have their own passenger boat and a lotto outlet. MISSION †¢To sell quality goods and to earn at least 3% profit. VISSION †¢To satisfy their costumer and to make sure that our goods are all in good quality.

Tuesday, October 22, 2019

Collaboration in publication a study of collaboration rates and citation rates The WritePass Journal

Collaboration in publication a study of collaboration rates and citation rates Abstract Collaboration in publication a study of collaboration rates and citation rates . Six journal articles are a small sample, so the search was manually done on Google Scholar. The journals were picked at random in order to eliminate any form of bias in the final results.   Different aspects of the articles were recorded like the number of authors, number of citations, and the year of publication. Once the data is collected, it was then used to answer the research questions. The six journal articles are listed below as follows: (Journal A). Zhong-Zhi Bai Jun-Feng Yin 2009. Modified incomplete orthogonal factorization methods using Givens rotations. Springer- Verlag (Journal B) Lili Sun , Jian Li Lijuan Wang 2012. Electromagnetic interference shielding material from electroless copper plating on birch veneer. Springer- Verlag (Journal C) Isar Nejadgholi , Seyyed Ali Seyyedsalehi   Sylvain Chartier, 2012. A Chaotic Feature Extracting BAM and Its Application in Implementing Memory Search. Springer Science+Business Media (Journal D) Panda  · S. Saha  · M. Basu , 2009. Optimal production stopping time for perishable products with ramp-type quadratic demand dependent production and setup cost. Springer Verlag (Journal E) Kanjilal  · S. Saha 2009. Electric field distribution and simulation of avalanche formation due to the passage of heavy ions in a parallel grid avalanche counter. Pranama Journal of Physics (Journal F) Md R Islam*, S Saha, N B Manik and A N Basu 2012. Transient current study in safranine-T dye based organic photo-electrochemical cell using exponentially distributed trap assisted charge transport model. Indian Journal of Physics   Ã‚   Research Findings    Table of findings JOURNAL A B C D E F YEAR OF PUBLICATION 2009 2012 2012 2009 2009 2012 NUMBER OF AUTHORS 2 3 3 3 2 4 NUMBER OF CITATIONS 4 1 1 10 0 1       Analysis Question 1 Is there a significantly different rate of collaborative work amongst different journals? Solution   Ã‚   The findings reveal that there is no significant different rate of collaborative work amongst the six different journals. Three journals have been authored by three authors each, whereas the sixth journal has four authors. The remaining two journals have two authors each. The sample reveals most of the authors preferred working in groups of three.   Ã‚  In terms of geographical locations, the authors preferred to work with researchers from the same geographical locations. Article C all the authors are from Canada, in A and B they are all from China, in D, F and E they are all from India. Question 2. Is there a significant difference in quality of research (as measured by number of citations) set against number of collaborators?    Solution   There is a significant difference in quality of research when measured by the number of citations.   One article with two authors got 4 citations and it was published in 2009, the other one published in the same year with the same number of authors got 0 citations. The other article published in 2009 has 3 authors and higher citation rate of 10. Two of the remaining articles were both published in 2012 and both have three authors and one citation each. The last article published in the same year has 4 authors and 1 citation. Going by the findings when the number of authors is the same the articles tend to have the same number of citations but when the number of authors differs, then the number of citations also differ. The citations of 2009 were higher for the article with 3 authors by a margin of 6 citations. This implies that article D was of a higher research value than article A and E. article B C both have the same number of authors and citations but lower than both A and D. The difference between the two sets of years in terms of citations is partly because the 2012 articles are very recent and as such very little or no research has been published on the same topic after they were published. However, the trend is clear in 2009 because article D got more reviews than article A and E.   This is an indication that researchers prefer using publications with more authors compared to the ones with a single or two authors (Becerra-Fernandez Leidner, 2008, p. 47).    Question 3 Has the pattern of collaboration changed over time? Solution The sample indicates that the pattern of collaboration has changed over time. In the year 2009, two journals were authored by two authors and the other one was authored by three authors. In 2012, the situation was different as two journals were authored by three authors and the other one by 4 authors. This indicates a change in the pattern of collaboration as researchers seem to like working in groups of three and above in 2012 which is slightly different to 2009 where some preferred to work in a group of two. This can be attributed to the fact that articles with more collaboration attract more citations as is evidenced by the difference in citations between article A and D. Conclusion The research findings reveal a positive relationship between collaboration in research and citation impact.   The articles with fewer authors seem to get less citation compared to the ones with more citations.   When the articles had a different number of authors in 2009, the article with more authors got more citations. In 2012, the articles had the same number of authors and citations meaning that when the number of authors is the same then the quality of research is considered as being equal. Additionally, there is an increase in the number of authors collaborating in research from the year 2009 to 2012 implying that more authors have started to appreciate the importance of collaboration in research. References Anandarajan, M., Anandarajan, A. (2010). E-Research collaboration: Theory, techniques and challenges. Heidelberg: Springer. Arden, C. H. (2010). Sustaining synergies: Collaborative research and researching collaboration. Mt Gravatt, Qld: Post Pressed. Becerra-Fernandez, I., Leidner, D. E. (2008). Knowledge management: An evolutionary view. Armonk, N.Y: M.E. Sharpe, Inc. Bessant, J. R., Venables, T. (2008). Creating wealth from knowledge: Meeting the innovation challenge. Cheltenham, UK: Edward Elgar. Ekins, S., Hupcey, M. A., Williams, A. J. (2011). Collaborative computational technologies for biomedical research. Hoboken, N.J: John Wiley Sons. International Conference on Knowledge Management, Chu, S., Ritter, W., Al-Hawamdeh, S., World Scientific (Firm). (2010). Managing knowledge for global and collaborative innovations. Singapore: World Scientific Pub. Co. International Workshop on Groupware, Kolfschoten, G., Herrmann, T., Lukosch, S. (2010). Collaboration and technology: 16th international conference, CRIWG 2010, Maastricht, the Netherlands, September 20-23, 2010 : proceedings. Berlin: Springer. Napoli, P. M., Aslama, M. (2011). Communications research in action: Scholar-activist collaborations for a democratic public sphere. New York: Fordham University Press. Niedergassel, B. (2011). Knowledge sharing in research collaborations: Understanding the drivers and barriers. Wiesbaden: Gabler Verlag.   Ã‚  BOOK Pardede, E. (2011). Community-built databases: Research and development. Berlin: Springer. BOOK Valentine, J. C., Hedges, L. V., Cooper, H. M., Project Muse. (2009). The handbook of research synthesis and meta-analysis. New York: Russell Sage Foundation.